Experiments
Test it, then ship it.
3 running, 14 finished. Winning variants have added an estimated $21k MRR this year.
Running · day 12 of 14
Onboarding checklist v2
Goal: create a project within 24 hours of signup
A · Control (current)58.2%1,204 of 2,069 users
B · Guided checklist · leading64.9%1,351 of 2,082 users · 11.5% uplift
Sample size calculator
Users needed per variant
Baseline conversion5%
Minimum detectable uplift10%
Per variant (95% confidence, 80% power)31,200≈ 9 days at current traffic
All experiments
| Experiment | Status | Uplift | Confidence | Users | Owner |
|---|---|---|---|---|---|
| Onboarding checklist v2Activation | Running | +11.5% | 96% | 4,151 | EO |
| Annual plan defaultPricing page | Running | +4.2% | 71% | 8,904 | DK |
| Shorter signup formSignup | Running | −1.1% | 38% | 2,210 | RS |
| Social proof on pricingPricing page | Won · shipped | +8.9% | 99% | 21,402 | DK |
| Dark hero imageHomepage | Lost | −3.4% | 94% | 30,118 | RS |
| Trial reminder on day 3Lifecycle email | Won · shipped | +14.1% | 99% | 6,880 | EO |