Acquisition

Where growth comes from.

Organic search is still the biggest channel, but referrals convert almost twice as well.

Channels7active
Cost / signup$8.42$1.10 lower
Top campaignph-launch1,206 signups

Visitors by channel

Last 12 weeks

OrganicReferralPaidSocial

Channel mix

Share of all visitors

Organic 48%Referral 17%Paid 18%Social 11%Direct 6%

Campaigns

CampaignSource / mediumVisitorsSignupsConv.SpendCost / signup
ph-launch14–16 Sepproducthunt / referral21,5081,2065.6%$0Free
brand-searchAlways ongoogle / cpc12,1144984.1%$3,120$6.27
competitor-altAlways ongoogle / cpc8,9022012.3%$4,480$22.29
async-threadOrganic postx / social6,3401883.0%$0Free
linkedin-teams1–30 Seplinkedin / paid-social4,812962.0%$3,600$37.50
sep-newsletterSent 9 Sepnewsletter / email3,9052446.2%$0Free
trial-nudge-d3Automatedlifecycle / email2,21031214.1%$0Free

Top referrers

Pproducthunt.com21,508
Ynews.ycombinator.com9,331
Rreddit.com4,106
Ssidebar.io2,208

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