Conversations, kept calm.

Tried the serif at 120px on the hero. It feels much closer to the print identity, and the italic works nicely on “calm”. Screens are in the Figma file, frame 12.

Do we want to keep the portrait photo, or go type-only?

Love it. Type-only on desktop, keep the photo on mobile where the headline breaks onto three lines.

I can build both variants today so we can compare on staging.