Case study · Branding & web
Solace
Solace
Health.
A calm, human brand and website for a mental-health start-up helping 200,000 people a month.
Solace
Client
Solace Health
Services
Strategy, identity, website
Timeline
14 weeks
Year
2026
The challenge
Solace had outgrown its early-stage look. The brand felt clinical, the website was hard to navigate on mobile and sign-ups had plateaued.
We needed to build trust with anxious first-time visitors while giving clinicians a professional home for their work.
Type
Colour
The approach
We ran workshops with patients and clinicians, then built a soft, warm identity around the idea of “a quiet place”.
- New name system, logo and colour palette
- Illustration style for sensitive topics
- Mobile-first website with a 3-step sign-up
- Design system with 120 components
0More sign-ups
0Time on site
0Lower bounce rate
0Design awards
“Folio understood our patients better than we did. The new brand feels like a deep breath.”
Dr. Maya Ellis
Founder, Solace Health
Founder, Solace Health
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